You surely remember Sleeping Beauty or The Princess and the Frog. European storytelling is full of children’s tales featuring idle kissing royalty. COVID-19 has brought 2020 to a halt, transformed it in a zombie year. But unlike the children’s stories, when the pandemic is finally over and business can fully resume their activities, they are most likely to see themselves transformed into an ugly toad. What can we do about it? This short note tries to address some of the questions you may come across in your fight to redress this unforeseen change in condition.

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