Adam Hugill presented Hugill & Ip during the Interact Law conference in Brussels, this November. The press release reached a large online audience, all over Asia. Over 100 websites published it, from Vietnam to Cambodia, and for sure their home base Hong Kong.
Without doubt, online presence is important for every law firm, in their constant search for (new) clients. However, most long established firms do have a steady client base. Whilst Adam Hugill and Alfred Ip started the firm recently, around a year ago, the firm still needs to increase the reputation of their brand, above and beyond the already strong reputation gained by the firm’s partners over decades of legal practice. That’s why marketing manager Marco Raccuia focusses the content strategy of the firm on SEO and Domain Authority. ‘Our press releases are picked up by several newswires. Not all of them are that important, but the higher their domain authority, the better it is for our online performance’, Marco Raccuia states.
As an experienced marketeer, Marco Raccuia knows most companies already have their own, trusted firms, or a panel of law firms yet. But he also is aware of the fact a client will always check a firm online, when they receive a recommendation of a new lawyer. At that very moment, a good, actual, accessible website and a constant online presence will add value for the firm. Supported by this website and an online content strategy with a strong execution, Hugill & Ip is already building a powerful brand name within the Hong Kong legal industry.