Articles
Why Pay and Prestige Aren’t Enough for Gen Z Lawyers
Long gone are the days of the formula for attracting top legal talent being prominence, partnership path, and pay. Generation Z, also known as ‘zoomers’, are those born between 1997 and 2012, who are quickly proving to the legal market that times are changing. These...
Is Your Client Intake Process Working?
A client intake process in the legal sector refers to the systematic procedure, often involving digital tools or case management software, used by law firms to attract, secure and onboard new clients. It usually involves gathering client information, conducting...
How to Prepare a Powerful Legal Award Submission
Legal awards help demonstrate the strength of a firm or a particular lawyer’s practice and award submissions can be a powerful resource for clients looking to secure counsel. Here are some pointers on how to prepare a compelling legal award submission that stands out...
Recap: Best Practices for Crafting a High-Impact Legal Directory Submission
Legal directory rankings are still a key feature of the legal market and often the starting point when clients are looking to instruct counsel. Submissions continue to matter in 2026 and yet many law firms find them time-consuming and frustrating to write and...
How Lawyers and marketing Teams Can Win Clients Together
Lawyers and marketing teams should work seamlessly and collaboratively together to build stronger relationships with potential clients and win new business. This synergy creates a lasting impression on clients and encourages steady law firm growth. Lawyers, on the one...
Case Summary: Intl. Petroleum Prods. & Additives Co. v. Black Gold S.A.R.L., 115 F.4th 1202 (9th Cir. 2024)
Our attorneys at Westerman Ball thought this article, published by the American Bar Association, might be of interest to our international colleagues dealing with judgment collection and international USA related bankruptcy matters. Please feel free to contact Mickee...
Lawyers Who Blog: Building Authority in the Digital Age
Blogging can be a strong tool for lawyers looking to build credibility and attract clients. Authority can be built online and should therefore be a part of a lawyer’s BD & Marketing outreach. Blogging to be a Thought Leader Blogging gives lawyers the space to do...
Q&A with Rodney Diggs on his New Leadership Role
In this in-depth and insightful Q&A, we sat down and spoke to Rodney Diggs, the new President and Managing Partner at member firm Ivie McNeill Wyatt Purcell & Diggs. Congratulations Rodney! As the new President and Managing Partner, what is your vision for IMW...
How to Master Content Marketing and SEO in the Legal Industry
Gone are the days of law firms relying solely on referrals, word-of-mouth and traditional advertising to attract new clients. Search engine optimisation (SEO) and content marketing are now essential tools for law firms and lawyers who want to build credibility,...
Q&A with Interact Law member firm Shook, Hardy & Bacon’s Chair of Employment Litigation and Policy Practice, Bill Martucci
We are excited to share an in-depth Q&A with Interact Law member firm Shook, Hardy & Bacon’s Chair of Employment Litigation and Policy Practice, Bill Martucci, who takes us through some of the practice’s highlights. Bill, a proud and active member of Interact...