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How Lawyers Can Use LinkedIn to Attract Clients

How Lawyers Can Use LinkedIn to Attract Clients

  LinkedIn is much more than a networking platform - it’s also a powerful tool for lawyers looking to grow their client base. With over 900 million professionals active on LinkedIn, the platform offers unparalleled opportunities to connect with potential clients,...

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The Power of Referrals in the Legal Sector

The Power of Referrals in the Legal Sector

In today's competitive legal landscape, word-of-mouth referrals and recommendations are invaluable. They can significantly influence potential clients' decisions and can often lead to higher conversion rates than traditional marketing efforts.   Understanding the...

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NEW EU DIRECTIVE: Directive 2024/2831

NEW EU DIRECTIVE: Directive 2024/2831

A new EU directive, Directive 2024/2831, marks a transformative step in regulating digital platform work, published in the EU’s Official Journal on November 11, 2024. Taking effect on December 1, 2024, with a compliance deadline of December 2, 2026, it sets out...

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Why Should Law Firms Invest in Thought Leadership?

Why Should Law Firms Invest in Thought Leadership?

Thought leadership - or providing expert insights and innovative perspectives through content marketing - can significantly enhance a firm's reputation, attracting clients, and differentiating it from competitors.Thought leadership means shaping thinking and being at...

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How to Develop and Run an Effective Client Listening Programme

How to Develop and Run an Effective Client Listening Programme

Understanding client needs and expectations is crucial in today's competitive legal market. A well-executed client listening programme can provide law firms with valuable insights that drive improvements in client service, enhance client satisfaction, and ultimately...

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How to Write a Compelling Directory Submission

How to Write a Compelling Directory Submission

 Writing a high-impact legal directory submission that captures a researcher’s attention is difficult. It can take up to 7-10 days to prepare one single submission (Kelso PR Survey) and each submission costs firms approximately US$2,250 in terms of opportunity cost...

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Maximising your Legal Directory Rankings

Maximising your Legal Directory Rankings

As most firms finalise and submit their Chambers/Legal 500 directory submissions and await the rankings over the coming months, here are some tips on how to get the most out of recognition you or your firm receive:  Client Listening Exercises and Client Networking ...

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