Articles
How Lawyers Can Use LinkedIn to Attract Clients
LinkedIn is much more than a networking platform - it’s also a powerful tool for lawyers looking to grow their client base. With over 900 million professionals active on LinkedIn, the platform offers unparalleled opportunities to connect with potential clients,...
The Power of Referrals in the Legal Sector
In today's competitive legal landscape, word-of-mouth referrals and recommendations are invaluable. They can significantly influence potential clients' decisions and can often lead to higher conversion rates than traditional marketing efforts. Understanding the...
Marketing your Law Firm in 2025 – Strategies to Stand Out in a Crowded Space
Differentiating yourself and staying relevant in a crowded legal market is tough, especially with increased competition, an ever-evolving digital landscape and the looming potential threat of AI. In this article, we share 5 top tips for setting your law firm apart in...
NEW EU DIRECTIVE: Directive 2024/2831
A new EU directive, Directive 2024/2831, marks a transformative step in regulating digital platform work, published in the EU’s Official Journal on November 11, 2024. Taking effect on December 1, 2024, with a compliance deadline of December 2, 2026, it sets out...
Why Should Law Firms Invest in Thought Leadership?
Thought leadership - or providing expert insights and innovative perspectives through content marketing - can significantly enhance a firm's reputation, attracting clients, and differentiating it from competitors.Thought leadership means shaping thinking and being at...
Shook Hardy’s New Government Investigations and White Collar Practice
a Q&A with Managing Partner Bill Corrigan (and Former Missouri Deputy Attorney General) Why has Shook created this new government investigations group? Our growth in this practice area is a direct translation of our strategic focus on enhancing our deep trial...
How to Develop and Run an Effective Client Listening Programme
Understanding client needs and expectations is crucial in today's competitive legal market. A well-executed client listening programme can provide law firms with valuable insights that drive improvements in client service, enhance client satisfaction, and ultimately...
Using Roadshows as a Tool for Effective Business Development Outreach
In the competitive legal sector, law firms always seek innovative strategies to enhance their business development (BD) efforts and forge stronger client relationships. One increasingly popular and effective approach is leveraging international roadshows for business...
How to Write a Compelling Directory Submission
Writing a high-impact legal directory submission that captures a researcher’s attention is difficult. It can take up to 7-10 days to prepare one single submission (Kelso PR Survey) and each submission costs firms approximately US$2,250 in terms of opportunity cost...
Maximising your Legal Directory Rankings
As most firms finalise and submit their Chambers/Legal 500 directory submissions and await the rankings over the coming months, here are some tips on how to get the most out of recognition you or your firm receive: Client Listening Exercises and Client Networking ...