by Marjolijn | Jun 20, 2026 | Articles, Business Development, General, News
Marketing automation can be a useful tool for small law firms looking to grow their businesses. The term describes the automation of repetitive, and often labour-intensive marketing tasks such as newsletters, client updates, follow-up sequences, lead tracking and CRM...
by Marjolijn | May 27, 2026 | Articles, Business Development, General, News
The legal profession continues to evolve and become more global, to the point where even highly specialised practice areas (which would previously have been confined to local demand) can attract clients across several jurisdictions. Marketing a niche practice area...
by Marjolijn | Mar 12, 2026 | Articles, Business Development, General, News
A client intake process in the legal sector refers to the systematic procedure, often involving digital tools or case management software, used by law firms to attract, secure and onboard new clients. It usually involves gathering client information, conducting...
by Marjolijn | Feb 16, 2026 | Articles, Business Development, General, News
Legal awards help demonstrate the strength of a firm or a particular lawyer’s practice and award submissions can be a powerful resource for clients looking to secure counsel. Here are some pointers on how to prepare a compelling legal award submission that stands out...
by Marjolijn | Jan 18, 2026 | Articles, Business Development, General, News
Legal directory rankings are still a key feature of the legal market and often the starting point when clients are looking to instruct counsel. Submissions continue to matter in 2026 and yet many law firms find them time-consuming and frustrating to write and...
by Marjolijn | Dec 12, 2025 | Articles, Business Development, General, News
Lawyers and marketing teams should work seamlessly and collaboratively together to build stronger relationships with potential clients and win new business. This synergy creates a lasting impression on clients and encourages steady law firm growth. Lawyers, on the one...
